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Inman Real Estate News
Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday.
A leader with a servant’s heart: Remembering John Aaroe
Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week.
Home sales ticked up in November, but inventory is ‘beginning to stall’
Existing home sales were up 0.5 percent month over month in November. But NAR's Lawrence Yun also said "homeowners are in no rush to list their properties."
Google just entered real estate, but the real shift isn’t about listings
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.
Don’t sleep on Google: 7 steps to get more 2026 recommendations
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.
How billionaires think: Mauricio Umansky explores the psychology behind ultra-high-end negotiations
Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.
Cotality and Ascend licensed to generate FICO scores for lenders
Fair Isaac's Mortgage Direct License Program is aimed at eliminating mark-ups charged by credit reporting agencies Equifax, Experian and TransUnion — backers of competing VantageScore.
Before you tap to invest: Bridging proptech’s financial literacy gap
Real estate technology is making investing more accessible than ever, Amanda Neely writes. Yet, without proper financial education, many investors risk mistaking ease of entry for smart wealth building.
Offering plans explained: Red flags every real estate broker must catch before closing
Real estate attorney and new contributor Brett Stack says these six red flags should cause co-op and condo agents to hit the brakes for further review on transactions in the Big Apple.
Dems raise antitrust concerns over Compass-Anywhere merger
Senators Elizabeth Warren and Ron Wyden are asking the DoJ and FTC to "thoroughly investigate" the pending deal, which they claim would "entrench existing antitrust and price manipulation concerns that have been at the center of mounting litigation."
Unlisted founder talks inventory, seller signals, market opportunity
Unlisted founder Katie Hill believes off-market is the solution to real estate's long-standing inventory problems. But her idea has been tried before.
Seasonal cooling sweeps market as buyers grapple with affordability
Zillow reports that, despite an unusually active fall market this year, the housing market has finally settled into a slower pace for winter and returned to seasonal norms.
Will the ‘vibecession’ end in 2026? Economist Jeff Tucker thinks so
Windermere's Jeff Tucker explains why 2025 was a "remarkably stable" year and what can be done to improve consumer and agent sentiment going into 2026.
Why agents should participate in a pitch battle in 2026
Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes.
Dunbar’s Number explains why average agents stay average
Anthropologist Robin Dunbar introduced the idea that humans can maintain stable, meaningful social relationships with only about 150 people. Here's why that's not enough to sustain a real estate business today.
5 qualities every great transaction coordinator must have in 2026
Behind every smooth real estate closing is a transaction coordinator who keeps it all moving, Jessica Souza writes. Here’s what separates the good from the truly great.
No lead-gen unicorns: 3 real ways to get clients to the closing table
Stop chasing that next "magical" lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul.
Mortgage demand dips as Fed signals cautious approach to rates
Homebuyer demand is still stronger than a year ago, but seasonal shifts have pushed the mix of business toward refinancing, which accounted for 59% of loan applications last week.