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Inman Real Estate News
How pop-bys keep you top of mind for repeat and referral business
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have.
Financial advisor debunks TikTok ‘finfluencer’ advice
That viral tax hack might tank your business, CFP Amanda Neely writes. Here's how to tell the difference between entertainment and actual financial guidance and why your follower count won't save you.
AI chatbots are taking agents from newbie to pro in record time
Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers.
I read NAR’s 40-page annual report so you don’t have to
Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better.
Zillow announces expanded brand approach in response to home affordability challenges
Zillow announced on Thursday the launch of a new platform, campaign and tagline called "Someday Starts Today," which is "designed to support people at every stage of the home journey."
So pretty much everyone in real estate is using AI now
In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more.
Howard Hanna CEO calls Zillow ‘a bully,’ says the portal will ‘never influence me’
Ahead of Inman Connect New York, Howard Hanna Real Estate Services CEO Hoby Hanna mused on the Compass-Anywhere merger, consolidation and why he's resolute in his fight against Clear Cooperation.
Why our industry must stand for the American dream
Diversity isn't a flaw in the American experiment, Darryl Davis writes. It's the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream.
Headed to Inman Connect New York? Don’t miss these sessions
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about.
From immigrant roots to a global brand spanning nearly 30 countries
Quiet beginnings can produce loud destinies, Kuba Jewgieniew, founder and CEO of Realty ONE Group, writes in this story of his professional journey.
Fed holds rates steady — but economists offer hope for housing
One economist said Wednesday that "homebuyers remain active at the start of 2026." And another expert noted that "mortgage rates are nearly a full percentage point lower than they were a year ago."
Homes.com isn’t going anywhere, CoStar says in response to investor
A day after a prominent hedge fund investor launched a hostile takeover bid of CoStar’s board over concerns about the real estate portal, CoStar doubled down on its Homes.com strategy.
Howard Hanna enters Philadelphia, 70 years after Pittsburgh launch
Howard Hanna has onboarded legendary Philadelphia broker Art Herling and his team of 100 agents — officially marking the brokerage's entrance into the City of Brotherly Love. Herling has four offices in Philadelphia and the surrounding area.
Douglas Elliman CEO on Compass-Anywhere: ‘From the outside, it looks like a mess’
In an exclusive interview with Inman, the CEO discussed Douglas Elliman's recent initiatives and criticized the Compass-Anywhere merger as bad for agents and the real estate industry.
How AI is saving top real estate agents 10+ hours a week
On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today.
I built my real estate business on a bar napkin (and you can, too)
In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn't more software, Zac Kennedy writes. It’s a return to the physics of business.
Agents break free: How non-NAR MLSs and associations are redefining independence
Contributor and broker Holly Brink says that alternative MLSs and associations across the country are offering agents the long-overdue flexibility they need.
Why this vocal NAR critic thinks you should stay a Realtor
Before making a decision about Realtor membership, Darryl Davis writes, consider how foundational the National Association of Realtors is to who we are as professionals.