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Inman Real Estate News
Can Zillow’s NotebookLM tool stand out amid AI saturation?
Inman's tech writer Nick Pipitone put Zillow's new Google NotebookLM integration to the test to answer the questions "Who's it for?" and "What does it mean for your business?"
What Guinness can teach you about building a brand that lasts
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage.
How to sharpen your negotiation skills without pricey seminars
The agents who become exceptional negotiators aren't the ones who took the most courses, Nick Schlekeway writes. They're the ones who treat every conversation like practice.
Opendoor lost $1B in Q4, but investors are still bullish
Opendoor saw revenue drop 17.9 percent to $4.37 billion in 2025. However, a quarter-over-quarter transaction rally from Q3 to Q4 has given company leaders – and investors — hope in a return to profitability.
The rules have changed. Here’s your legal survival checklist
The agents who thrive in 2026 won’t be the ones who close the most transactions, coach Darryl Davis writes. They’ll be the ones who close them without legal exposure.
From scrambling to systematic: A better open house plan
Grow your database and grow your real estate business with Jen Berbas' systematic plan for goal-setting, open house hosting and buyer follow-up.
The department store parallel: A warning for the real estate industry
NYC real estate CEO Dezireh Eyn looks at the state of real estate consolidation through the lens of the high-end retail industry.
CoStar lays off staff amid Homes.com cost-cutting campaign
The company has vowed to slash over 35 percent of its spending on Homes.com after years of attempting to build a fourth major real estate listings search portal.
Sitzer, Moehrl attorneys file new lawsuit targeting mortgage firms
Three homebuyers, who are also military veterans, allege the mortgage companies' referral programs led to higher cost loans.
Affordability is better, but buyers are still bailing out of contracts
Pending home sales slid on a monthly and annual basis in January, despite improving market factors. However, several economists urged agents to stay calm, saying a sales boost will likely come this spring.
Testing Reffkin’s big idea: Take the Intel Index survey today
Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate's most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey.
A national MLS could be great, execs say, but feasibility and antitrust issues pose a challenge
Compass CEO Robert Reffkin recently floated the idea of a national MLS. Luxury real estate leaders are intrigued by the concept, but have many questions about how such an entity might work.
Buyers aren’t flaky. The market is setting them up to walk away
Escalating costs and the impact of deferred maintenance mean that buyers and sellers aren't always on the same page, so buyers are walking away, bi-coastal luxury agent Cara Ameer writes.
From content to closings: How social media drove $50M in mortgage production
Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships.
Buyers turn to the resale market as builders abandon price cuts
Rising existing-home inventory is thwarting homebuilders, who are now slowing permits and starts — and backing off from hefty incentives.
Affordable housing is a polycrisis: Here are 5 things to know in 2026
If real estate and housing are your passion and your career, Rachael Hite writes, you should be among the foremost advocates to help all Americans find their way home.
@properties Christie’s launches homeseller renovation program
Through the program, qualified homeowners will be able to borrow up to $50,000 or 10 percent of their home's list price to make pre-sale improvements.
Zillow, Redfin lean into arguments against ‘meritless’ FTC suit
The two portals filed a reply to their motion to dismiss late last week further arguing that claims against them are "meritless." A hearing on their motion to dismiss is scheduled for Feb. 25.