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Inman Real Estate News
Yes, the current market is brutal, but ‘boomsday’ is on the way
Boomsday isn’t a fantasy, Oliver Graf writes. It’s what happens when years of pent-up demand hit a turning point. And that point is coming soon.
5 magic phrases that help real estate agents close more deals
These five simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents.
How to audit your brand like a marketing pro
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now.
What Starbucks, TikTok and Taco Bell can teach us about marketing
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention.
Why Fannie and Freddie still won’t accept more inclusive credit score
FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a "complex, technical and arcane" process that could drag into next year.
Don’t just survive. Diversify: Now Streaming
Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships.
Real partners with MAXA Designs on agent marketing platform
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge, Leo CoPilot.
Recession? Membership? Blessings? Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.
New LGBTQ+ Alliance president talks about ‘opportunity in the chaos’
LGBTQ+ Real Estate Alliance President Tommie Wehrle shares her advocacy history, plans for the organization and the key to navigating political divides.
Sign, show and sell: The open house playbook that actually works
In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction.
New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’
Incoming CEO Kaz Nejatian said Opendoor acquired 230 homes in the last week of October, about twice the pace of acquisitions when he took over on Sept. 15.
EXp digs at Compass during Q3 earnings as agent retention soars
EXp's recruitment and retention strategy took center stage during the brokerage's Q3 earnings, with a solid boost in agent productivity and team growth showing eXp's strength in a rapidly changing competitive landscape.
Realtor.com is gaining on competing portals despite decline in users, owners say
Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter.
AI helps UWM seize the day, make the most loans in 4 years in Q3
Mia, a generative AI loan officer assistant that UWM rolled out in May, has made more than 400,000 calls — often to alert past clients of opportunities to refinance their mortgage at lower rates.
How deepfakes, AI slop, fake digital staging are deceiving the market
Become a digitally literate consumer when you engage in protecting yourself and others from misinformation and lies, security expert Robert Siciliano writes.
Learn everything, be curious and show up to succeed in real estate
Find out how luxury broker Alison Melton traded skyscrapers for Spanish moss — and discovered that Southern charm might just be the new definition of luxury real estate.
Zillow says CoStar uses litigation ‘playbook’ to ‘attack’ competitors
In a motion to transfer the portal's copyright infringement lawsuit with CoStar Group from New York to Washington, Zillow criticized CoStar's legal tactics, and in particular, its many press releases issued regarding ongoing cases.
Why ‘leadership’ shouldn’t be a dirty word in real estate
Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in.